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Ben Israel on all things conversational

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    If you're interested in implementing social media within an organisation, you'd want to watch this video

    @steverubel speaks to @scottmonty about how social media is implement and executed within Ford from an organisational point of view. I think Scott makes it very clear that it takes resources and commitment to making social media work.

    On his biggest challenges, he says it's time and scale, "it cannot be done or funneled through a single person". 

    from: http://www.steverubel.com/
    Tags » Edelman Ford Resources Scott Monty Social Media Steve Rubel Strategy YouTube
    • 27 January 2010
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    over 2 years ago JLow responded:
    Good eye contact, even if it was a camera in his face :) True to his title!

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