Ben Israel on all things conversational
For the benefit of those that don't follow tennis, Rafael Nadal just won the French Open 2010; his fifth Roland Garros title. Yes, I am a fan. And, as he was lifting the trophy, I was engaged with a...
By Hugh MacLeod originally for Robert Phillips, from Edelman. He explains: "This cartoon is about the nature of PR. Unlike most marketing, the game isn’t about writing a check, pulling a lever and waiting...
From: http://www.google.com/support/toolbar/bin/answer.py?hl=en&answer=157270 Thanks @tjtee If you own a website, it is likely that you would want to claim it for Sidewiki (see previous entry). By doing this, your most recent entry will appear at the top of the Sidewiki sidebar and visitors will know that this comment is made by the page owner. To do this, you need to be the webmaster. If you have Sidewiki installed, visit this page to see a webmaster entry. If you don't, go get it here. Follow these...
There's a lot of focus on mobile phones and the growing trend of mobility here. The video says that mobile phones will be the primary connection to the internet by 2010. Not surprising, seeing the rise of low bandwidth collaborative tools like twitter. Other points that have jumped out for me: Newspaper circulation is down 7 million (I'm assuming in the U.S. alone) over the last 25 years. But in the last 5 years, unique readers of online newspapers are up 30 million I'm guessing advertising spend has not moved...
To download the report, click here (PDF 2.4 MB) http://www.scribd.com/doc/19440167/null Videos from the event are also available Here are some key takeaways from the white paper: Understand that every company is a media company.Companies can offer a real depth of content from their core knowledge area. A good example is Johnson & Johnson’s Baby Center, the Web’s number one global interactive parenting network. It’s no longer a shareholder world; it’s a stakeholder world. Companies must create value that...
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