Ben Israel on all things conversational
Michael Buck, Dell's Global SMB Online Director, reveals why and how Dell uses social media for e-commerce. "The way you use social media tools is the way you innovate" Dell drives $13 billion worth of revenue through e-commerce; every 2 seconds there is an online order "Social media (for Dell) is not a budget or revenue question, it's a listening question" Different social media platforms are grouped to match different organisational goals. e.g. 39 Dell accounts on Twitter serve different purposes. In order...
There's a lot of focus on mobile phones and the growing trend of mobility here. The video says that mobile phones will be the primary connection to the internet by 2010. Not surprising, seeing the rise of low bandwidth collaborative tools like twitter. Other points that have jumped out for me: Newspaper circulation is down 7 million (I'm assuming in the U.S. alone) over the last 25 years. But in the last 5 years, unique readers of online newspapers are up 30 million I'm guessing advertising spend has not moved...
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