Ben Israel on all things conversational
The most glaring result from the recent Edelman Asia Pacific Digital Brand Index (DBI) is how fast Twitter has grown in Asia. In most of the markets surveyed, Twitter was the buzziest channel, including Australia, Hong Kong, India, Indonesia, Malaysia and Singapore. In China, where Twitter is not available, Sina Weibo (the local microblogging platform) topped the charts. This is consistent with many of the other studies on twitter's growth. One by Semiocast, done in July 2010, found that "Asia is now the first and...
By Hugh MacLeod originally for Robert Phillips, from Edelman. He explains: "This cartoon is about the nature of PR. Unlike most marketing, the game isn’t about writing a check, pulling a lever and waiting...
@steverubel speaks to @scottmonty about how social media is implement and executed within Ford from an organisational point of view. I think Scott makes it very clear that it takes resources and commitment to making social media work. On his biggest challenges, he says it's time and scale, "it cannot be done or funneled through a single person". from: http://www.steverubel.com/
To download the report, click here (PDF 2.4 MB) http://www.scribd.com/doc/19440167/null Videos from the event are also available Here are some key takeaways from the white paper: Understand that every company is a media company.Companies can offer a real depth of content from their core knowledge area. A good example is Johnson & Johnson’s Baby Center, the Web’s number one global interactive parenting network. It’s no longer a shareholder world; it’s a stakeholder world. Companies must create value that...
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