Ben Israel on all things conversational
from: www.wordstrengthediting.com
One of the most challenging parts of my job (Public Relations Consulting) is reviewing other people's work. Give me anything else: working a proposal, writing an article, presenting at a pitch, managing a crisis - and I would take it. But reviewing another person's work is torture. We're not just talking about editing grammar, spelling and formatting here, it's also flow, structure, content, readability, key messages, call-to-action, etc. A couple of reasons: You are never formally trained for this role. You are...
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