Ben Israel on all things conversational
Benefit Downside Rely on Legacy Systems This keeps customers in the right process and funnel that the company is used to. Secondly, it doesn’t reinforce that customers should yell at their friends to get help from a company Missed opportunities: Angry customers could revolt starting a Groundswell, or leave an opportunity for competitors to swoop in and take dissatisfied customers. Employee to Customer Provides a personal touch to help and assist customers, builds relations and trust For large companies, this is not...
Click here to download: feed09mergedwebinarfinal2-091109130924-phpapp01.pdf (6.18 MB) (download) Click here to download: feed09mergedwebinarfinal2-091109130924-phpapp01.pdf (6.18 MB)
Just came out of a meeting where I was surprised to learn that Facebook has introduced major changes to its rules and guidelines on how promotions are done on the Facebook platform. I haven't seen or read any further explanation from Facebook about this. So, the only way to find out is to read the legal jargon here: http://www.facebook.com/promotions_guidelines.php. The Facebook Promotions Guideliness only applies if you're doing a product promotion, which involves a prize and winner selection. Summary: If...
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