Ben Israel on all things conversational
By Hugh MacLeod originally for Robert Phillips, from Edelman. He explains: "This cartoon is about the nature of PR. Unlike most marketing, the game isn’t about writing a check, pulling a lever and waiting...
To download the report, click here (PDF 2.4 MB) http://www.scribd.com/doc/19440167/null Videos from the event are also available Here are some key takeaways from the white paper: Understand that every company is a media company.Companies can offer a real depth of content from their core knowledge area. A good example is Johnson & Johnson’s Baby Center, the Web’s number one global interactive parenting network. It’s no longer a shareholder world; it’s a stakeholder world. Companies must create value that...
Steve Rubel, my colleague at Edelman, does a quick screencast to demonstrate how he uses Google Reader not just as a news or blog reader, but also as a private database and archive. I do this extensively too, as this allows me to quickly access a piece of content within a specific platform. For example, I pull mentions of a client's brand name from Google Blogsearch via RSS into Google Reader daily. Each time I need to find a particular conversation or a set of mentions, I just search within that specific feed and...
from: www.wordstrengthediting.com
One of the most challenging parts of my job (Public Relations Consulting) is reviewing other people's work. Give me anything else: working a proposal, writing an article, presenting at a pitch, managing a crisis - and I would take it. But reviewing another person's work is torture. We're not just talking about editing grammar, spelling and formatting here, it's also flow, structure, content, readability, key messages, call-to-action, etc. A couple of reasons: You are never formally trained for this role. You are...
Moses and his flock arrive at the sea, with the Egyptians in hot pursuit. Moses calls a staff meeting. “Well, how are we going to get across the sea?” asks Moses. “We need a fast solution. The Egyptians are close behind us.” “Normally, I'd recommend that we build a pontoon bridge to carry us across,” says the general of the armies, “but there's not enough time—the Egyptians are too close.” “Normally, I'd recommend that we build barges to carry us across,” says the admiral of the navy, “but time is too short.”...
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