The Science of Social Timing
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MORE TH>N 1FORTYBen Israel on all things conversationalFiled under: Twitter
What should you tweet when the tsunami hits?What do you think? Should brands continue pushing regular content on their social channels during a natural disaster or crisis? Well, I took some examples of what brands on Twitter were sharing when the tsunami hit Japan on Friday, March 11. While many brands continued on their day-to-day cadence of editorial content, some were quick to realize the trending topic and shift their focus accordingly. Keen to hear your thoughts or other examples you've seen.
*disclaimer: HP and Microsoft are Edelman clients Who’s Using Twitter And How They’re Using It by @flowtown
by Flowtown
Twitter stats [Sept 14]
Twitter's rockin' Asia #DBIThe most glaring result from the recent Edelman Asia Pacific Digital Brand Index (DBI) is how fast Twitter has grown in Asia. In most of the markets surveyed, Twitter was the buzziest channel, including Australia, Hong Kong, India, Indonesia, Malaysia and Singapore. In China, where Twitter is not available, Sina Weibo (the local microblogging platform) topped the charts. This is consistent with many of the other studies on twitter's growth. One by Semiocast, done in July 2010, found that "Asia is now the first and fastest growing region" for Twitter with Japan, Indonesia and South Korea leading the way.  For brands this presents an opportunity and a challenge. While Twitter allows brands another platform to engage with stakeholders, the conversation needs to be very local. Community managers will require deep knowledge in local trends, understanding in how to trigger local buzz and the ability to communicate in local languages to really leverage the opportunity Twitter presents. For some companies, the brand communication has to be done consistently, while differently, across multiple markets.
Australia
 China
 India
 Malaysia
 Singapore
 Other links:
Third installment of "What The F**ck Is Social Media?"If you're unfamiliar with this slideshow series, view the rest here. Facts that stuck:
Quick glance: BP oil spill on social media
Sorry, no funky infographics. But these images shows that the conversation about the BP oil spill is very much alive in social media.
On Twitter: 
On Blogs: 
On Flickr: 
... and needless to say it's all over the news as well: http://bit.ly/b8P7lg You ignoring social media now?
Finally, some numbers from Twitter: oh how the whale has grown
What's missing? Number of active users. Registered accounts includes dormant accounts, people with multiple accounts, corporate/brand accounts. Active users gives a more authentic account of how active the platform is. Also, Twitter's drop-out rate has been known to be higher than other social networks - so a growth rate would be nice; although Biz Stone did mention that Twitter's growth since three years ago (the incorporated of Twiter Inc.) is about 1500%.
But, this is a great start.
Sources:
*Oh, did anyone notice how far off comScore was?
Obama's Social Media PolicyThe Obama administration's push toward open government, including the use of web-based and social media is truly inspiring. The latest initiative from Capital Hill is a memorandum, titled: Social Media, Web-Based Interactive Technologies, and the Paperwork Reduction Act, that regulates federal government use of web tools like Twitter, blogs and wikis. The documents can be found here: http://www.whitehouse.gov/openThe memorandum facilitates the use of web tools for the purposes of engagement and interaction with the public, by informing federal agencies what they can do with these tools without triggering bureaucratic review. These include using wikis to engage with the public, hosting webinars, as well as the use of social networking sites such as Facebook and Twitter. *The PRA is mentioned a lot in the memo. It stands for The Paperwork Reduction Act of 1980, which limits the ability of federal agencies to collect information from the public. According to the PRA, agencies must get permission to requests information of the public.This memo clarifies what social media activities falls under the PRA and which are excluded. Pastor John Piper's wisdom on why he's on social media. Very inspiringJohn Piper has this to say about why and how he tweets:
I see two kinds of response to social Internet media like blogging, MySpace, Facebook, Twitter, and others. One says: These media tend to shorten attention spans, weaken discursive reasoning, lure people away from Scripture and prayer, disembody relationships, feed the fires of narcissism, cater to the craving for attention, fill the world with drivel, shrink the soul’s capacity for greatness, and make us second-handers who comment on life when we ought to be living it. So boycott them and write books (not blogs) about the problem. The other response says: Yes, there is truth in all of that, but instead of boycotting, try to fill these media with as much provocative, reasonable, Bible-saturated, prayerful, relational, Christ-exalting, truth-driven, serious, creative pointers to true greatness as you can. Now what about Twitter? I find Twitter to be a kind of taunt: “Okay, truth-lover, see what you can do with 140 characters! You say your mission is to spread a passion for the supremacy of God in all things! Well, this is one of those ‘all things.’ Can you magnify Christ with this thimble-full of letters?” To which I respond: "The sovereign Lord of the earth and sky, puts camels through a needle’s eye; and if his wisdom see it mete, He will put worlds inside a tweet."
Read full article here: http://www.desiringgod.org/ResourceLibrary/TasteAndSee/ByDate/2009/3951_Why_and_How_I_Am_Tweeting/ Also, Rick Warren on why he joined Twitter: http://www.christiantoday.com/article/rick.warren.joins.twitter/23850.htm
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