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Screw you, this is social media #mol #offgamers

Yesterday, Ganesh Kumar Bangah, CEO of MOL (which acquired Friendster and recently signed a partnership with Facebook to become a payment provider for Facebook Credits), paid a visit to the OffGamers Facebook community page and:

(1) made an unwelcomed remark that its gaming service was better than the competitor's

Mol1

(2) indicated that people who didn't agree that MOL's product was better, were... un-intelligent. To him, it should be plain to all, since his brand is BIGGER

Mol2

(3) after the page admin kindly offered to carry MOL's game credit products, said "no thank you, you are of no value to us"

Mol3

 
 
You can read the Twitter and Facebook reactions for yourselves. It has now spilled over to the Lowyat forum and  MOL's own Facebook page.
 
But what baffled me the most were Ganesh's final words: "I understand that you may be upset that we are gate crashing, but this is social media". 
 
"...but this is social media"??? What does that mean?
 
I hope he isn't of the opinion that social media is the wild wild west, and no rules apply. That is a huge myth. The misconception that you can do and say what you want on social media without consequences is a major mistake. Social media is made up of people and communities, and the same rules of engaging with people offline apply online. What is rude offline, is rude online. What is considered shameless promoting offline, is still shameless promoting online. But unlike offline, where communication is one-to-one or one-to-a-few, what you do online is laid bare for all to see. Hence, adhering to the rules and etiquettes become even more important.
 
In my opinion, the most important rule is respect the community. It isn't hard. e.g.:
  • Don't be rude
  • Don't say what you wouldn't want to see on your own page
  • Don't spam
  • Don't be a troll
  • Respect the on-going conversation
  • Understand the intent of the community before you participate
  • Add value, don't just push your own agenda
 
Wait, don't we know all these things already?
 
 
 
-- UPDATE --
 
E27, the Singapore based web / mobile community, wrote to Ganesh for his side of the story. MOL's media liaison replied:
 
"Thanks for your email. We have no plans to provide comments on the matter. Regards." 
 
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16 Comments

Jul 20, 2010
Niki Cheong said...
One word: Sigh.

Obviously "we" don't know all these things already. :|

Jul 20, 2010
Thomas Chai said...
I can't believe a CEO of such a "BIG" company having a kiddo mentality
Jul 20, 2010
Hakim Albasrawy liked this post.
Jul 20, 2010
Hakim Albasrawy said...
walauwei - whats going on here la. rude much?
Jul 20, 2010
faz_kerk said...
We know, but we need more work to make common sense become common practice
Jul 20, 2010
 said...
Perhaps he has the medial skills to discover these outlets, but not the social skills...
Jul 20, 2010
 said...
*media
Jul 20, 2010
 said...
I'm guessing that being a decent person would to any interaction - social media or not.

Question is - if you're Ganesh's social media / PR advisor - what would be the next steps?

Jul 21, 2010
Michael Feng said...
this is terrible!
Jul 21, 2010
Chloe said...
This is not the first time he did this...
Jul 21, 2010
Ben Israel said...
@khailee first thing to do is acknowledge mistake and apologise. Then start the painful journey to rebuilding relationship with the community

@chloe got more details about past sins?

Jul 21, 2010
Leremy said...
Understanding of Social Media FAIL :)
Jul 21, 2010
Chloe said...
Saw the similar act by in a forum on the topic "Cherry Credits" quite some time ago... The moderator of that forum got the post removed after some time.
Jul 21, 2010
Jason Gan said...
This is seriously a big mistake he did for MOL brand, and I believe apology is not enough, some serious education is needed for the ego part.
Jul 21, 2010
Klippe said...
Mr. G said he has the bigger brand, yadda yadda & out of curiosity I checked mol.com and offgamers.com on Alexa and here's the surprise I found, Offgamers looked much bigger than MOL to me.

They have about the same rank in Malaysia, Philippines but in other countries like USA, UK, China, Singapore it seemed to me Offgamers is ranked way higher than MOL, except in India.

If you only look at Malaysia, both are ranked in the 400's but Malaysia makes up on 27% of Offgamers' total traffic while it's 61% of MOL's !!

Overall world traffic rank, Offgamers is ranked 32,356 and MOL is ranked 65,337, more than double????

Did Mr. G even get that part of the fact wrong and the only thing bigger he ever had was an oversized ego?

References:
http://www.alexa.com/siteinfo/mol.com#
http://www.alexa.com/siteinfo/offgamers.com#

P/S - Alexa experts out there, do correct me if I am wrong interpreting the data....

Jul 22, 2010
Ali Goldie said...
So high on top, but forgetting the basics rule of being online. sigh..

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