Ben Israel on all things conversational
What do you think? Should brands continue pushing regular content on their social channels during a natural disaster or crisis? Well, I took some examples of what brands on Twitter were sharing when the tsunami hit Japan on Friday, March 11. While many brands continued on their day-to-day cadence of editorial content, some were quick to realize the trending topic and shift their focus accordingly. Keen to hear your thoughts or other examples you've seen.
*disclaimer: HP and Microsoft are Edelman clients
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